UX Strategy is a combination of 3: Business vision, User need, and Tech capabilities

Create a UX Strategy is a long-term plan to align every user touchpoint with your vision for UX

• Researching
• Planning
• Testing
• Validating Ideas

Before implementation of Design or Development

Approach UX in 3 steps

1. Stakeholder Interview

•  Project Scope
• Company Mission
• Goal and Objective of this product
• What is the budget?
• What defines success for this project?
• What success can the user experience deliver?

2. User Research

• Who are the target users?
• What devices are they using?
• What problem do they need solving and how they currently solving them?
• Why they are/are not using the product (or existing product)?

3. Competitive Research and Analysis

• What is the competition doing?
• Is there an opportunity to create a unique value proposition?

4. Apply Scrum Agile (view more detail)

• Create backlog
• Estimate and Prioritize
• Sprint