When I got a request to re-design Central Care Clinic logo, the images that popped up in my head are

• A cross (represent to medical)
• A shield (protection)
• Cental Care Clinic name

There were several steps involved:

• Brief
• Research and reference
• Sketching & Conceptualising
• Reflection
• Revisions
• Presentation
• Delivery
• Support

After I sketched some drafts on paper, I decided to combine 3 images in one logo; the final logo would look like a shield with a stethoscope wrapped around the whole logo. I chose 2 colors: royal blue which stands for hope and black which will help the logo to be more visible and easy to read.  In addition, royal blue is also different than the logo color of the bigger corporation like Novant Health (purple) or Carolinas Medical Center (blue-green).

I submitted my proposal to the owner and after some minor changes, he is very satisfied with the new logo and uses it right away.

The doctor very satisfies with the new logo and started to use it right away. I am glad!
Here is the old version

Ideas/Advice/Comments? – I am happy to have your response, please email me at nhangsc@gmail.com

Thanks for reading!

Nguyen Hang