The research step usually begins with conducting interviews or workshopping with the team to determine the problem trying to be solved, KPIs, the target users, etc. This often leads to establishing the features of the first Minimum Viable Product (MVP).
This step is focusing on Human Center Design (HCI) to understand what the user needs to get their task done in the easiest and fastest way. A solid persona does help a lot in the reference point of the process.
Mapping out the User Experience
User Journey Map’s: is a narrative tool to help understand the motivation of the personas established or serve as a guide to discover touchpoints the user interacts with
User Experience Map is a more general concept of the User Journey map
Site map: showing every page on a site
Flow charts: can help visualize the entire production process
Paper Sketches: draw very first ideas
Wireframing: the fidelity of wireframes varies from project to project (View FriendTag project wireframe)
Interaction map: to determine how to navigate throughout the site
User interviews: ask questions about a particular topic, gathering valuable user insights
A/B Testing: is ideal when we have to choose between 2 different design option
Surveys and Questionaire: collecting both Quantitative and Qualitative data
Card sorting: is use to evaluate or determine Information Architecture. How information is grouped, labeled, and organized
Once user testing have been done, it is time to focus on the User Interface and Interactions. This is the step where I focus on what the product looks like. This is when the design library will begin to grow with components.
This is the moment where design is handed off to the development team – there are the ones who will bring design to life and turn them into functional products, after all. I always work closely with developers to reach the end goal.
UX Design
Case study: